Assessing Distraction of Vehicle drivers in Europe from Roadside Technology-based Signage

October 11, 2018

The ADVERTS research project will hold a workshop at the VIAS institute in Brussels on the afternoon of October 11, 2018.

ADVERTS or “Assessing Distraction of Vehicle drivers in Europe from Roadside Technology-based Signage” is a project commissioned under CEDR Call 2016 Safety. The project is being realised by a consortium of three research institutes (SWOV, TRL and Vias institute).

During this workshop you will gain the newest relevant insights on the road safety issues related to distraction from roadside billboards and on how road authorities can deal with these. The ADVERTS Team will present a first set of safety recommendations. The team will be very pleased to hear thoughts from CEDR members about how these recommendations fit in current practices, and the barriers that may be encountered. The project will build on these contributions as they finalise their recommendations and maximise the potential for implementation throughout Europe.

Registration is available here. A draft agenda is available here.

Attendees may also be interested in joining the IRIS project workshop, which also takes place at the VIAS institute on the morning of the same day.

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